WEB KRAFT

development

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WEB KRAFT

development

My digital experience across industry-leading brands

Beginning as a Webmaster, I established the foundation of my technical craft while discovering that truly impactful websites require strategic purpose beyond clean code. This early insight shaped my entire approach to digital development. At Electronic Arts, my progression to Web Production Lead transformed how I understood digital ecosystems. Architecting experiences for Battlefield, FIFA, Star Wars, and The Sims meant creating platforms that could engage millions while maintaining each franchise's unique identity. This role demanded seamless integration of user experience design, brand storytelling, and technical performance at unprecedented scale.
The transition to Customer Success Champion at Wargaming expanded my perspective into data-driven product optimization. By analyzing platform metrics and user behavior patterns, I guided strategic decisions that enhanced experiences for massive player communities. This analytical focus earned me promotion to Product Owner, where I led the complete reimagining of a flagship gaming showcase platform.
As Art Producer at Scorewarrior, I unified creative vision with operational excellence. Managing the Total Battle content production pipeline required orchestrating cross-functional teams while implementing systems that dramatically accelerated delivery timelines without compromising quality. This leadership role proved that technical expertise combined with strategic management creates exponential value.
Most recently, as Web Marketing Lead at Strikerz Inc., I synthesized all previous experiences to deliver comprehensive digital strategies. From designing conversion-focused landing pages to implementing sophisticated marketing automation, my work transformed how the company connected with global audiences. This role culminated in industry recognition from Awwwards for excellence in user experience and design.